The Story

  • Design + Manufacturing
  • We take a multi-faceted approach to design. We believe the best products are created when there is an intimate knowledge of the process that makes them. That’s why every step of our process is done in our Brooklyn Army Terminal workshop. From concept, through prototyping, production and packaging - nothing leaves our hands until it’s on it’s way to you.
  • Reimagining a craft
  • Lowercase is New York’s only eyewear manufacturer, and one of the few operating in the US. We’re dedicated to the craft of eyewear production, but we’re not your typical factory. We work with a variety of new technologies in conjunction with hand finishing techniques to constantly refine our process and product. We constantly experiment with new techniques while perfecting the ones that work. Our craftspeople take tremendous care in walking each frame through every step of the process to make sure you’re getting, not only the best New York has to offer, but the best the eyewear industry has to offer.
  • Materials
  • We source only the highest quality raw materials, including Italian and Japanese acetate, German hinges, and Carl Zeiss sun lenses. By manufacturing in house we’re able to efficiently produce small batches of frames, so keep an eye out for our limited edition color ways.
  • PEOPLE
  • Co-Founders, Gerard Masci and Brian Villario, were introduced by a mutual friend and it took only one meeting for them to decide to pursue this challenge together.

    Gerard's desire to build a vertically integrated eyewear company stems from a lifelong journey of collecting frames. Brian is driven by exploring the interest in the intersection of craftsmanship and technology. He brings a passion for the possibilities that manufacturing can bring to design when they are both done in-house.
  • AS FEATURED IN
  • Lowercase has been fortunate to have our story and products featured in multiple publications since our launch.
  • WORKSHOP
  • The Lowercase workshop is housed at the Brooklyn Army Terminal (BAT) in Sunset Park, Brooklyn. BAT, a Cass Gilbert designed building, was built in 1919 and housed the largest US military supply base during WWII. The unassuming exterior is home to an an unexpectedly beautiful atrium, which you can see below. The City of New York purchased the building from the Federal Government in 1981 with the intention of repurposing the structure for manufacturing and industrial use. The buildings atrium and innovative designs, for it’s time, is a constant source of inspiration for us.