Gerard Masci, a former investment analyst, always had a lifelong passion for eyewear and wanted to build a vertically integrated, US-based eyewear brand from the ground up.
An architect by training, Brian Vallario has always been fascinated by the intersection of craftsmanship and technology and left the world of real estate to work with his hands. He’s now focused on the tiniest details of Lowercase’s production process.
Connected through a mutual friend, Gerard and Brian met at the Marlton Hotel in Greenwich Village. 18 months later, in January 2017, Lowercase launched it’s first collection, including the Marlton, named after this key meeting in Lowercase’s history.